New Delhi: Indians are now warming up to the idea of mobile television (TV), says a recent report by Springboard Research that predicts 12 million subscribers will use the mobile TV service in the first year of its launch. It estimates that in the first year of operation, mobile TV could reach a penetration level of 5 to 6 per cent of the total mobile subscriber base in India (taken as 233 million). Mobile TV is a technology that allows people to view regular live television content on their mobile phones or other mobile devices that they get through traditional cable or pay TV subscriptions at home. Springboard estimates that in 2008 India’s market for mobile TV services to reach $360 million (approximately Rs 1,440 crore).
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